About : Dessine-moi un soulier brand
Edito
Founded in 2011 by Juliette Parcevaux, Dessine-moi un soulier is the first customizable shoe brand born online. Above all, it is the result of an obsession: to create the perfect dream shoe while ensuring comfort, uniqueness, and artisanal craftsmanship. To offer all types of shoes at the fairest price, despite the one-of-a-kind manufacturing process. To embrace a commitment to being as local as possible – a journey with its fair share of adventures since the beginning.
In a world where speed often outweighs ethics and quality, we offer an alternative vision of fashion: a luxury defined by responsibility, durability, and authenticity.
Founded in 2012 by Juliette Parcevaux, a pioneering female entrepreneur, the brand redefines the art of shoemaking through European, eco-conscious production, while delivering a unique customer experience centered around personalization.
Dessine-moi un soulier is, above all, the story of a bold woman with an innovative idea: to create fashion that meets individual needs without compromising on quality or values. For us, it's not just about putting shoes on feet but meeting the needs of diverse customers, of all shapes and sizes, through creations that tell a story—one of strong and inspiring commitment.
Our concept : you design, we handmake
What makes our brand unique is the personalized experience we offer to our customers: every model can be adapted to their tastes, needs, and morphology. From narrow to wide feet, including atypical or asymmetrical sizes, every customer receives a tailored solution to meet their needs.
The customization options include choosing materials, colors, and designs, such as heel height and shape, or adding accessories like bows.
In this way, we provide a unique and fully individualized experience. It’s also an inclusive approach, aiming to represent the diversity of our customers and meet everyone’s needs without compromising on comfort or style.
Because every individual is unique, Dessine-moi un soulier believes in fashion that adapts, respects, and celebrates this uniqueness.
A word from our founder, Juliette
Dessine-moi un soulier is, above all, the story of all the women who wear our shoes, both in the streets and on social media. It is also the evolution of my own story.
It begins with the young woman I was at the end of my political science studies, who then moved on to pursue a business school degree.
After graduating, I quickly came up with the idea for this concept. I wasn’t necessarily destined to be an entrepreneur, but when I started earning my first paychecks and wanted to invest in my own shoes, it was a challenge! I followed Nike's launch of their Nike By You module, which was revolutionary to me. Being a shoe addict, I found the concept absolutely incredible! Unfortunately, I could only design sneakers, and at that time, I was dreaming of wearing stunning high heels in beautiful colors. Little by little, I developed a strong desire to create a brand rooted in my own values. Craftsmanship, exclusivity, creativity, and expertise became guiding principles that led me down this path.
I’ve always been creative at heart, but I hadn’t explored that side of myself during my studies, nor had I trained in fashion or leatherworking. That’s why I took a year to learn about shoemaking—I wanted to understand every aspect and detail of the craft. I wanted to be able to create all the shoes I imagined and, most importantly, to understand when a shoe didn’t meet expectations or had quality issues.
Choosing the name for my brand was a natural step. Everything had already been envisioned once I defined my values. I wanted to evoke both Cinderella’s glass slipper and the idea that any woman could design her own dream shoes without limits. Poetry and elegance were essential to my choice of name.
Our Know How
Dessine-moi un soulier aims to be much more than just a shoe brand. Since its creation, we have always prioritized offering high-quality products designed to last and embody strong values.
Our promise: to provide unique, personalized shoes tailored to every morphology, handcrafted one by one in Portugal, with respect for artisans and the planet.
Thanks to a made-to-order production model that eliminates the need for stock, Dessine-moi un soulier offers a sustainable solution to fashion waste while ensuring premium quality products.
Our values
Environmental responsibility is not just a marketing argument; it is a cornerstone of the brand's identity.
The manufacturing workshops, located in Europe and specifically in Portugal, help reduce the carbon footprint associated with transportation while highlighting exceptional local craftsmanship. The made-to-order production model ensures that each pair of shoes is created on demand, eliminating surplus inventory, unsold products, and waste.
This choice of local, bespoke production also guarantees optimal product quality, meeting the highest standards. Each shoe is handcrafted by skilled artisans who work under fair and equitable conditions. By selecting sustainable materials and minimizing its ecological footprint, Dessine-moi un soulier demonstrates that responsible and sustainable fashion is not only possible but also highly desirable.
